Boag’s, cashing in without cashing up?

Another beer ad featuring the Giant Freshwater Crayfish.  I enjoy a Boag’s (or three) as much as anyone, and it is a nice sentiment -but Boag’s, please put your money where your mouth is and help protect Astacopsis gouldi. There is a Recovery plan without a budget, maybe it needs a corporate kick starter…?

Picture: Boag’s, Born of Tasmanian Water campaign